Problem
Operating within the education industry, this organization found an opportunity overseas but was unsure how to turn this idea into a reality. Although they had a strong brand image and a well-defined target audience in their home country, they needed to make sure that their products would be well-received abroad. They had identified the qualities a potential consumer might possess, but were unable to go in-depth to solidify consumer alignment.
The Qalam Approach
Qalam Consulting met with this client to understand the challenges they were facing, their goals, and organizational values. It was made clear that the client needed a robust Go-To-Market strategy that included detailed market research on the proposed country, identifying the best cities to launch in, consumer alignment, impact partners, and more. A GTM strategy would provide them with data-driven insights to inform their decisions, while a phased implementation plan would provide a path towards achieving actionable results.
Results
Qalam Consulting was able to provide expert insights into the new market, identifying and solving issues before they arose. The GTM strategy provided allowed the client to have a clear understanding of how their products would fare in the new market, and the implementation plan enabled them to take all the necessary steps towards success.