Operating within the life coaching industry, this organization had struggled to gain exposure and differentiate itself from its competitors. They attempted different marketing/business development strategies but had achieved little success. This organization wanted to better understand its target customer, develop a strong brand identity, and increase consumer awareness.

Qalam Consulting met with this client to understand the challenges they were facing, their goals, and organizational values. It was determined that the client needed market research on their target consumer and a comprehensive multi-media marketing strategy.

Qalam began to thoroughly research this industry, identifying industry trends, forecasts, competitors, impacting factors, consumer behaviour, and more. Qalam also researched different marketing approaches in conjunction with the client's limited resources. Qalam was able to identify important insights from this about their target market, including demographic, behavioural, psychographic, economic, and other necessary consumer information. This analysis allowed Qalam to identify the forms of media this target market consumes and the most profitable marketing opportunities.

In conjunction with the client's values, Qalam developed a four-phased marketing plan that would ensure they reached their target market. This strategy guided the client through each phase of the customer lifecycle. Qalam also provided marketing campaign examples and best practices to ensure the client did not fall into common mistakes by other businesses. Qalam also provided additional marketing strategies to consider in case, current approaches provided were not to the client's liking.

Qalam Consulting delivered a comprehensive marketing strategy that aligned with the client's goals, values, and needs. Qalam Consulting exceeded expectations and provided work that benefited this client, especially given their current market position.