This organization operated in the food and beverage industry and had achieved significant success. This is evident as they have served drinks to 80000+ customers since their inception from their brick-and-mortar store. This organization was looking to expand its business beyond this brick-and-mortar store, through partnerships with businesses within the hospitality industry. However, they were unsure what the best expansion strategy was, what considerations they needed to account for, or how to develop partnerships with these businesses. The goal for this organization was clear: Expand their business to increase revenue and brand exposure.

Qalam Consulting first met with this client to understand the challenges they were facing, their goals, and organizational values. Based on the information provided by the client, it was clear that the client needed a GTM strategy as well as assistance with developing partnerships.

Qalam Consulting thoroughly researched the client's industry, competitors, target customers, product-market fit, best practices, considerations, and much more. This thorough research, in conjunction with the information provided by the client, allowed Qalam to develop a comprehensive GTM strategy. This GTM and Expansion strategy fulfilled the client's goals and values while still ensuring a successful expansion.

Furthermore, Qalam Consulting identified a list of organizations to partner with and developed a strategy to build a relationship with these organizations. This ensured that the client partnered with the best businesses (in terms of profitability and organizational fit) while also ensuring that the actual process of developing the partnership was easy.

The results of this engagement were presented to the client, who was impressed with the quality of work provided. The GTM and partnership development strategy aligned with their organizational values/goals while still ensuring profitability.