Qalam's Insights
Results-driven guides, insights, and market research to drive operational excellence
Featured Insights
Go-To-Market Strategy
How to Build a Winning GTM Strategy
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A Go-to-market (GTM) strategy is a business's plan to introduce a product/service to a new market, encompassing marketing, sales, and competitive analysis.
Social Media Marketing
Qalam’s Four-Stage Social Media Marketing Strategy to Boost Growth
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A four-stage strategy focusing on generating attention, building credibility, introducing the product implicitly, and selling effectively to boost business growth.
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